Project type
Project Name
HIgh level description this can be up to two lines if needed
Client
Expedia Group
Role
Art Direction
Timeline
The Problem
Expedia Group uses illustration everywhere, from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.
Headline stat
from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.
Headline stat
from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.
Headline stat
from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.
XX Weeks
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01. Headline
The Process
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02. Headline
The Solution
Expedia Group uses illustration everywhere, from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.
The IMPACT
Expedia Group uses illustration everywhere, from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.
Headline stat
from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.
Headline stat
from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.
Headline stat
from products to marketing, print and web, internally and externally. However, the Travel Partners Group, the B2B pillar of Expedia Group who works directly with hotels and vacation rentals found themselves with different needs and ultimately a different audience than the primary brand. This unique identity as well as a lack of a previously defined illustrative identified a need to create a guidelines for a consistent look and feel to the illustration that the team was using.