Overview
As the world’s leading travel technology partner the B2B team works to empower our partners to succeed in the universe of travel. We work to build partner business, improve traveler experiences and foster deeper relationships with customers. Through research and testing we understand traveler’s wants and needs as well as broader industry trend to help everyone make better business decisions to reach the right travelers.
In this education effort we regularly create multi-platform marketing campaigns, educational reporting, and workshops in addition to traditional marketing campaigns to drive new partner acquisition.
My Role
As lead designer on the B2B marketing team I oversee brands and maintain design standards within the team and across all assets. I develop visual styles for global campaign strategies and adapt/adjust for regional marketing assets and develop usage guidelines. I Identify and initiate improvements to the design and execution of graphics material that’s on-brand while also measuring results to continue improve and optimized creatives
What Travelers Want
The Report
What Travelers want is a yearly multichannel report and campaign let by the B2B marketing division at Expedia Group. It is focused on real actionable data and recommendations to help partners drive reservations and revenue. Originally arising in response to Covid and the subsequent return to travel and with research conducted with 16,000 travelers across eight international markets shared across 29 languages it is one of the most high profile campaigns of the year.
Social Ads
In addition to the base report we engaged a social campaign across Linkedin, Instagram and Whatsapp to drive travelers to webinars, a landing page and the report itself.
What do travelers want in 2021? We surveyed 16,000 global travelers to understand how booking behaviors and accommodation preferences have changed. Join our upcoming webinar to gain actionable insights and recommendations on strategies to grow your business. Click to register today! [Link]
What do travelers want in 2021? We surveyed 16,000 global travelers to understand how booking behaviors and accommodation preferences have changed. Join our upcoming webinar to gain actionable insights and recommendations on strategies to grow your business. Click to register today! [Link]
Traveler expectations and booking behaviors are changing rapidly. In our upcoming webinar, we’ll share insights from 16,000 global travelers on their new accommodation preferences, along with a detailed action plan to help you capture more bookings. Register here: [Link]
What do travelers want in 2021? We surveyed 16,000 global travelers to understand how booking behaviors and accommodation preferences have changed. Join our upcoming webinar to gain actionable insights and recommendations on strategies to grow your business. Click to register today! [Link]
Instagram Stories
Email Campaign
In tandem an email campaign was utilized to focus on driving traffic, informing partners and spreading visibility.
Landing Page
A landing page acted as a central location where partners could both access the report, get high level information as well as drive to other resources.
Inclusion and Diversity Report
The Report
Having worked closely with our Inclusion and Diversity team on the TPG Illustration Guidelines and Inclusive design guidelines I was asked to again collaborate with the team on the Expedia Groups first ever Inclusion and Diversity Report. The goal was to not only feature the good work that our organization had done but to actively contribute to employees feeling empowered and included, highlight real contributions and educate.
