Overview
The Expedia Group B2B creative team functions as an internal agency, handing projects ranging from websites to marketing materials to to pitches to events and more. As part of this in order to standardize, simplify and maintain brand integrity we utilize a broad range of templates to both give designers a jumping off point and to allow for high levels or self service by stakeholders.
My Role
As lead designer on the B2B marketing team I oversee brands and maintain design standards within the team and across all assets. I develop visual styles for global campaign strategies and adapt/adjust for regional marketing assets and develop usage guidelines. I Identify and initiate improvements to the design and execution of graphics material that’s on-brand while also measuring results to continue improve and optimized creatives
TAAP Email template refresh
Expedia’s TAAP (Travel Agent Affiliates Program is a program of 35,000+ affiliates and allows trusted partners to work with a leverage Expedia inventory to help market to focused traveller groups and earn commissions on the total booking value. In an effort to update and unify white label email templates I was brought on to audit existing templates and create a new modular based approach.
Modules
After auditing the existing emails I looked to dramatically simplify the offerings. Examining what the minimum number of modules needed to both allow for a high level of functionality and customization while keeping development lifts to a minimum.
Ultimately the a library of the following modules were created:
1. Header
2. Hero
3. Hero with alert
4. 1 Column text
5. 2 Column Image and text
6. 2 Column images
7. Callout link
8. 2 Column bullet
9. 1 Column callout
10. 1 Column centered callout
11. 3 Column icons
12. Icon links
13. Spacer
14. Legal
Success Story page template
Welcome is the Expedia Group partner facing web experience, it is a resource for Expedia Group partners to not only learn about the brand and benefits but to also place to learn about trends, recommendations and ways to improve their business and traveller experiences. One area of the site is partner Success Stories, from small independent hoteliers to chains and larger organizations this is a place for Expedia Group to feature their hard work to serve as guidepost for the success of others.
Given the unique needs of these stories a new page template was created using the Welcome design system utilizing a mix of existing and updated modules.
E4B Powerpoint template
Powerpoint is the thing they never tell you about in design school, nobody likes to admit it but as as designer we have to spend way more time in powerpoint than any of us would like. In order to alleviate this and to allow greater self service we need to create a powerpoint template that can be used by anyone designer to executive to easily create presentations. These are not always the big beautiful storyteller presentations that we would like, these are the day to day hard working chock-full of content and text.
